JibJab

During eight years as JibJab’s only full-time writer, I learned to apply my storytelling skills to short animations for e-cards and tentpole features. While some of my samples are word-driven, others convey messages with visual storytelling and minimal copy.

When COVID-19 first locked us all in our homes and apartments, it hit me that a lot of people would be celebrating socially distanced birthdays. I pitched this short song to JibJab, and in little more than a week the finished animation was live on the site. It’s continued to perform well ever since, driving traffic and conversions.